In the company of a select line up of guests and a host of Syria's fashion elite, Bahi Motors celebrated the Syrian premiere of the new third generation BMW 6 Series Convertible against the backdrop of an exclusive fashion show by top international designer Robert Abi Nader.
BMW 6 Series Coupe arrives in Syria.
Held on Wednesday night at the Four Seasons hotel in Damascus, fashion and motoring fused to showcase masterpieces in both design and engineering. Considered by some the Haute Couture of the automotive industry, BMW highlighted its ongoing commitment to style, innovation and design with the launch of the new BMW 6 Series Convertible, over thirty years after the world's most successful premium automotive manufacturer launched its original 6 Series model.
"Luxury and style are experiences you aspire to, both of which can be achieved through the car you drive and the clothes you wear. Robert Abi Nader's fashion show was therefore the perfect collaboration for Bahi Motors and an ideal platform to launch the new and very stylish BMW 6 Series Convertible," commented Bassel Chehabi, Managing Director at Bahi Motors.
Arriving at Bahi Motors showroom this month, the new BMW 6 Series Convertible has a new interior and exterior design and comes with a wealth of new technology highlights that distinguish the new car from its predecessor. Offering stylish design, outstanding performance, luxury and sheer driving pleasure, the latest generation model is expected to set trends in the premium car segment.
Design
Although the new BMW 6 Series Convertible retains its strong characteristic lines, it has been restyled with a refined modern design. Some new characteristics include a "shark nose" in its front end design giving the car a sense of surging forward, while a broad air intake, strikingly contoured bonnet and muscular wheel arches hint at its powerful engine technology and impressive road holding promise. Meanwhile the luxurious atmosphere of the interior is highlighted by the driver-oriented set up and offers individually tailored seats for the driver, front and rear passengers.
The roof of the new BMW 6 Series Convertible takes just 19 seconds to open and closes within 24 seconds. Both operations can be activated while on the move at speeds of up to 40 km/h.
High-class functionality is underlined prominently in the updated and redesigned Control Display with the iDrive control system. High-quality materials, carefully coordinated colours and, once again, meticulously formed surfaces combine to produce an ambience defined by luxury in the new BMW 6 Series Convertible.
BMW ConnectedDrive
The progressive character of the new BMW 6 Series Convertible is emphasised with numerous BMW ConnectedDrive optional driver assistance technology features for enhanced comfort and safety, some of these include: rear-view camera; Surround View; BMW Night Vision with pedestrian recognition; and BMW Park Assistant. In addition, the new BMW 6 Series Convertible is the only car in its segment available with a full colour Head-Up Display which projects driving-related information onto the windscreen within the driver's direct field of view.
Performance
The new BMW 6 Series Convertible is available in Syria with two engine variants: 650i and 640i, which offer more power and more fuel efficiency than their predecessors. The eight-cylinder power unit in the BMW 650i Convertible produces 407 hp and the BMW 640i Convertible generates 320 hp. Both engines come with BMW TwinPower Turbo power, direct fuel injection and VALVETRONIC technologies team up as standard with an eight-speed Sports automatic gearbox.
Drive Dynamic Control which allows the driver to choose from a range of pre-programmed suspension settings comes as standard, while the Adaptive Drive which helps stabilize the vehicle around corners ensures the premium comfort, safety and driving pleasure for the driver.
"Convertible models are important for us as they reiterate the athletic appeal and sportiness of the BMW brand. The new generation 6 Series will add a new chapter to a tradition of impressive BMW open-top cars that stretches back decades - and we have no doubt that it will be a popular addition to our portfolio," added Chehabi.
The new BMW 6 Series Convertible is now available at the Bahi Motors showroom and will be joined by the new BMW 6 Series Coupé in the second half of 2011.
source: www.ameinfo.com
"Luxury and style are experiences you aspire to, both of which can be achieved through the car you drive and the clothes you wear. Robert Abi Nader's fashion show was therefore the perfect collaboration for Bahi Motors and an ideal platform to launch the new and very stylish BMW 6 Series Convertible," commented Bassel Chehabi, Managing Director at Bahi Motors.
Arriving at Bahi Motors showroom this month, the new BMW 6 Series Convertible has a new interior and exterior design and comes with a wealth of new technology highlights that distinguish the new car from its predecessor. Offering stylish design, outstanding performance, luxury and sheer driving pleasure, the latest generation model is expected to set trends in the premium car segment.
Design
Although the new BMW 6 Series Convertible retains its strong characteristic lines, it has been restyled with a refined modern design. Some new characteristics include a "shark nose" in its front end design giving the car a sense of surging forward, while a broad air intake, strikingly contoured bonnet and muscular wheel arches hint at its powerful engine technology and impressive road holding promise. Meanwhile the luxurious atmosphere of the interior is highlighted by the driver-oriented set up and offers individually tailored seats for the driver, front and rear passengers.
The roof of the new BMW 6 Series Convertible takes just 19 seconds to open and closes within 24 seconds. Both operations can be activated while on the move at speeds of up to 40 km/h.
High-class functionality is underlined prominently in the updated and redesigned Control Display with the iDrive control system. High-quality materials, carefully coordinated colours and, once again, meticulously formed surfaces combine to produce an ambience defined by luxury in the new BMW 6 Series Convertible.
BMW ConnectedDrive
The progressive character of the new BMW 6 Series Convertible is emphasised with numerous BMW ConnectedDrive optional driver assistance technology features for enhanced comfort and safety, some of these include: rear-view camera; Surround View; BMW Night Vision with pedestrian recognition; and BMW Park Assistant. In addition, the new BMW 6 Series Convertible is the only car in its segment available with a full colour Head-Up Display which projects driving-related information onto the windscreen within the driver's direct field of view.
Performance
The new BMW 6 Series Convertible is available in Syria with two engine variants: 650i and 640i, which offer more power and more fuel efficiency than their predecessors. The eight-cylinder power unit in the BMW 650i Convertible produces 407 hp and the BMW 640i Convertible generates 320 hp. Both engines come with BMW TwinPower Turbo power, direct fuel injection and VALVETRONIC technologies team up as standard with an eight-speed Sports automatic gearbox.
Drive Dynamic Control which allows the driver to choose from a range of pre-programmed suspension settings comes as standard, while the Adaptive Drive which helps stabilize the vehicle around corners ensures the premium comfort, safety and driving pleasure for the driver.
"Convertible models are important for us as they reiterate the athletic appeal and sportiness of the BMW brand. The new generation 6 Series will add a new chapter to a tradition of impressive BMW open-top cars that stretches back decades - and we have no doubt that it will be a popular addition to our portfolio," added Chehabi.
The new BMW 6 Series Convertible is now available at the Bahi Motors showroom and will be joined by the new BMW 6 Series Coupé in the second half of 2011.
source: www.ameinfo.com
